Music and Strategy

Where musicians fail

Have you ever thought about strategy when it comes to your music? If you did, that’s great. Now it’s time to perfect it.

Strategy is CRUCIAL to meeting your goals as an artist. Countless times we have spoken with artists, and asked them what their goal are. We often here “to get a record deal”. Next, we ask “what is your current strategy” and that is when many artists have a tough time responding. It is important to sit back and think about your music, and start to realize that MUSIC IS A BUSINESS. In any successful business, you need strategy in order to be successful.

You are selling a product. Don’t you want it to be top notch? Everything with your name on it has to be professional. You are selling yourself. How to get a great product? Investment. In order to differentiate your music from any average musician on the block, you need a crisp image, and a differentiated brand. Music quality depends on many factors- song structure, talent and practice, high quality recordings, and professional mix and masters, to mention a few factors. What you put in, is what you get out. Take the time and money to invest in your brand, and don’t seek profit or results right away, it almost never happens.

Start thinking about who you want your music to reach, what is your niche, and how you are going to get it in front of the right listeners. Releasing a song, and hoping it blows up, with no marketing plan is delusional.

Set some goals. Try to make them tangible. A healthy goal is “How do i get to 1000 fans”. Think: What is going to help me get where I want to be?

Investigate different methods of music marketing, finding out who your fans are, and how to tap into that fanbase. Spotify is a great platform, as you can start to see similar artists, and their fanbases that may also like your music. Visit our promotions page for help growing an audience Www.ThePlaylistKing.com/Promotion

We advocate, and focus on Spotify promotion, because we know that it has limitless untapped potential, and is one of the best methods of tapping into these potential fanbases.

In the next post, we will discuss playlists.